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How Connections Get Your Store Humming
A friend of mine, Ian, struggled with the washing machine he shares with his landlord. He went to do a load of laundry, and couldn’t get the washer started. So, he left the laundry until later, hoping...
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How to Help Shoppers’ Dreams Come True
At first, no one paid much attention. The sisters ogling the netbook computers were seven and ten years old. No one thought of two little girls as customers. Even though they had been coming to the...
View ArticleHow to Create Customer Dreams in Your Store
Have you ever walked into a store and just fallen in love? It’s as if the store was created just for you. It smells heavenly. The lighting is beautiful. Each display is exquisite. The products are...
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Does Your Store Need An Exercise Plan?
We all know exercise is good for us. It keeps us fit and gives us energy. If we exercise regularly, we can maintain a healthier weight. We have fewer aches and pains. We know the benefits. For many of...
View ArticleHow Events Get Customers In Your Door
Sarah’s bookstore hummed as customers milled about, chatting with each other. Nearby store owners complained about the economy, and competition from big box stores. They closed at 5:00 pm on Wednesday...
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Events: Why You Need To Start Small
A few years ago I went shopping for blueberry bushes for my yard. The nursery offered a couple of choices. There were large bushes that would produce a crop of blueberries the next year. Or the ones...
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How to Create Events That Bring In Customers (And Avoid Those That Don’t)
Charles was worried. It had been over six months of slow traffic in his store. This was usually his busiest time of year. But sales had dropped right off. In this previously busy shopping district,...
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Education Events: How To Find The ‘Hidden Treasure’ In Your Business
It was a six year old boy’s dream come true A birthday treasure hunt. The young treasure hunters discovered a battered map in a bottle on the rocky ocean beach. Following the clues to the ‘X’ on the...
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The Secret To Running ‘Automatic’ Store Events
Some people are morning people I’m not one of them. When I get up, I stagger around with a foggy brain at first. Until my head clears, I can’t do anything that requires me to think. So, I put my...
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How to Use the Panorama Approach to Organize Your Store
One of my most memorable experiences was when I first stood on top of Mt. Kobau, BC. The landscape spread out below, in a wide panorama from one horizon to the other. Beyond the trees, and the sage...
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